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Infinity 360
Revolutionise CRM training

CRM Overview

Infinity 360 is dedicated to transforming traditional teamwork into high-performance systems through its proprietary methodology, grounded in over 17 years of rigorous, competency-based research. At the heart of this approach lies a scientific evaluation of behavioural competencies, supported by targeted interventions and continuous improvement strategies that drive measurable, lasting change.

CRM Facets

Crew Resource Management – at its most fundamental is made up of the following 3 core facets:

Knowledge
Skills
Competencies

While skills and knowledge are accurately measured and trained, unfortunately, competencies are rarely measured, hence not accurately trained.

Infinity 360 Approach

Scientific Approach

Crew Resource Management (CRM) elevates traditional teamwork into a high-performance system by applying scientific evaluation, implementing targeted interventions, and driving continuous improvement through evidence-based methodologies.

Safety Excellence

Emphasises the development of non-technical competencies vital for safe and effective operations, including communication, decision-making, and situational awareness in high-stakes environments.

Team Performance

Builds cohesive units capable of effective collaboration under pressure through structured protocols and competency-based skill development.

CRM methodology

Infinity 360 Methodology

Infinity 360 employs a structured four-step methodology designed to embed Crew Resource Management (CRM) principles deeply within organisational culture. This comprehensive approach equips businesses with the tools to accurately identify CRM blind spots, performance gaps, and behavioural vulnerabilities that may compromise operational effectiveness. By uncovering these areas, organisations can implement targeted, data-driven training interventions that address specific weaknesses. Additionally, the methodology enables the identification of internal CRM champions—individuals who consistently demonstrate high levels of non-technical skill and collaborative excellence in areas where the broader organisation may struggle. These champions serve as catalysts for cultural transformation, helping to reinforce CRM values and drive sustainable performance improvements across teams.

Awareness

These targeted workshops are designed to build a comprehensive understanding of the competency-based ACT framework, with a particular focus on how competencies are measured and how they manifest in real-world flight deck scenarios. Participants gain insight into the practical implications of the framework, enhancing their ability to recognise, assess, and apply non-technical skills critical to safe and effective crew performance.

Assess

A scientifically validated, 45-competency diagnostic assessment delivered through a device-neutral online platform. Utilising multiple assessment methodologies and adaptive computer-based testing, the system ensures authenticity and integrity, making it resistant to manipulation or false responses. Designed for efficiency, the assessment accurately measures competencies in under 20 minutes, providing rapid, reliable insights into individuals competencies.

Design

Strategy Development: Leveraging insights from the diagnostic assessment phase, CRM strategies are crafted through an innovation-driven approach that aligns with the unique operational context of each organisation. This process results in the development of tailored tools, protocols, and performance frameworks designed to elevate team collaboration, resilience, and effectiveness under pressure. Competency Development: Focused on cultivating core non-technical skills, this phase involves the design and implementation of competency-based training that promotes open communication, assertiveness, and mutual support. These targeted interventions drive sustainable behavioural change, strengthening team dynamics and embedding high-performance habits across operational environments.

Train

Immersive Learning: Delivers scenario-based training that integrates CRM principles directly into day-to-day operations. Through dynamic simulations and realistic practice environments, participants engage in experiential learning that reinforces behavioural competencies and drives long-term impact. This approach ensures that CRM concepts are not only understood but consistently applied in operational contexts. Skill Development: Focuses on strengthening crew member confidence, adaptability, and resilience through structured learning experiences. Training modules are designed to cultivate critical non-technical skills such as anticipation, decision validation, and mutual support—essential for maintaining performance and safety in high-pressure, time-sensitive situations.

ACT Framework

The Infinity 360 framework is anchored in three foundational pillars—collectively known as the ACT framework. These pillars represent the core dimensions of non-technical performance essential for safe, effective, and resilient crew operations.

Each pillar is systematically divided into nine behavioural clusters, with every cluster comprising five distinct competencies. This structured design results in a comprehensive model of 45 scientifically defined competencies, enabling precise evaluation and targeted development of crew resource management capabilities.

By breaking down complex human performance into measurable components, the ACT framework provides organisations with a robust foundation for embedding CRM principles, enhancing team dynamics, and driving continuous improvement across operational environments.

Insights & gap analysis, understanding the "why"

CRM Analytics

Our CRM analytics dashboard is designed for systematic identification of performance gaps that may impact safety, efficiency, or team effectiveness—providing a critical foundation for targeted CRM interventions and continuous improvement. This analytical approach can integrate biometric indicators and performance outcome data to deliver a comprehensive, evidence-based view of crew capabilities. By uncovering operational strengths and vulnerabilities, organisations can make informed decisions that enhance team dynamics, optimise performance, and embed sustainable behavioural change.

Key Questions Infinity 360 Can Answer

CRM across industry

Infinity 360

Originally developed for the fast-paced, high-pressure environment of the flight deck, the Infinity 360 framework has since evolved to serve a broad spectrum of industries where safety, precision, and team performance are mission-critical. Its adaptable design enables organisations to embed CRM principles into their operational culture, enhancing collaboration, resilience, and decision-making in complex, high-stakes settings.

Whether in aviation, healthcare, energy, or other critical domains, Infinity 360 empowers teams to achieve excellence through evidence-based practices and a targeted focus on human performance.

Aviation

Cockpit resource management, flight crew coordination, emergency response protocols, safety culture enhancement.

Heathcare

Operating room teamwork, patient safety protocols, crisis communication, medical error reduction.

Maritime

Bridge resource management, navigation safety, emergency procedures, crew coordination systems.

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